Brand identityThe brand system.

One palette, four faces, one signature, and the full set of application templates. The Academy's live design at academy.onethousanddrones.com is the source of truth, so the apex, the Academy, and every document speak one voice.

01 — Color system

Gold on deep space

A near-black field, command gold for everything that matters, signal blue for data and the brain-to-swarm link. Red earns its place only for alerts.

Deep Space

#08090D · RGB 8, 9, 13

Primary background. Page base, dark sections.

Navy Dark

#1A1A2E · RGB 26, 26, 46

Secondary background. Cards, panels, headers.

Command Gold

#C8963E · RGB 200, 150, 62

Primary accent. Logo, headlines, CTAs, borders.

Gold Light

#E8B865 · RGB 232, 184, 101

Hover states, highlighted text, emphasis.

Signal Blue

#4A8FFF · RGB 74, 143, 255

Neural nodes, data viz, links, drone particles.

White

#FFFFFF · RGB 255, 255, 255

Primary headlines on dark backgrounds.

Muted Gray

#AAAAAA · RGB 170, 170, 170

Body text on dark. Secondary information.

Alert Red

#C62828 · RGB 198, 40, 40

Gate indicator. Error states. Critical alerts only.

Print equivalents

Color	Hex	CMYK (approx)	Pantone (approx)
Command Gold	#C8963E	0 / 25 / 69 / 22	7563 C
Deep Space	#08090D	0 / 0 / 0 / 97	Black 6 C
Navy Dark	#1A1A2E	41 / 41 / 0 / 82	2767 C
Signal Blue	#4A8FFF	71 / 44 / 0 / 0	2727 C

02 — Typography

Four faces, one job each

Display for the shout, a dedicated numeral face for figures, mono for the instrument chrome, serif for the reading voice. Never mix the jobs.

Bebas Neue · Display

Headlines, hero, section titles, the wordmark. All caps, thickened with a glyph stroke.

Embodied motor imagery

Saira Condensed · NumeralsNEW

The fourth face. Big hero numerals, hex and stage numbers, prices, stats — heavy condensed digits Bebas can't carry. Weight 800.

01 02 03 600mA 3.3V

Space Mono · Data

Labels, eyebrows, code, data tables, the console chrome. Uppercase, wide-tracked.

Requirements · 01 / 08 · status: powered

Lora · Serif

The reading voice — body, leads, blurbs, formal correspondence.

Build it for real, one subsystem at a time. Schematic, layout, fabrication, and bring-up.

Fonts importBebas Neue · Space Mono wght 400;700 · Lora ital wght 0,400;0,500;1,400 · Saira Condensed wght 700;800

03 — Logo system

The queen bee

The crowned bee with the Bebas wordmark — the queen commands the drones (military UAS + entomology, a double meaning). Three lockups cover every background.

1kd-icon.svg

ONE THOUSAND
DRONES, LLC

Bebas Neue · stroke .045em · tracking .06em · gold mark, ivory type

On light · ink on paper

On deep space · gold mark

Monochrome · single value

Sub-brand · the Academy

ONE THOUSAND DRONES

Apex / corporate · onethousanddrones.com

OTD ACADEMY

Academy / product · academy.onethousanddrones.com

TreatmentBoth wordmarks are Bebas, thickened with a -webkit-text-stroke so they read bold without a heavier weight. Bee gold, type ivory; the Academy's second word is gold. Assets: 1kd-icon.svg (mark) · 1kd-logotype.svg (mark + wordmark).

04 — Signature

The honeycomb

The system's one bold element, new from the Academy: number-hero hexes, gold on deep space. Stages, courses, and the skill tree all tessellate from this unit — a big outline numeral, a short code, honey-gold when it's done.

REQ

BOM

SCH

LAY

Console, not corporateEverything reads like an instrument: mono eyebrows, gold hairlines, gate tags, glass panels on the engineering-paper field. Evidence over adjectives, sentence case, no em-dashes.

05 — Usage guidelines

Do and don't

Use Command Gold as the primary accent on dark backgrounds
Use Bebas Neue for all display and headline text
Use Saira Condensed for prominent numerals and stats
Use Space Mono for labels, metadata, and technical data
Use Lora for all body copy and formal correspondence
Keep the wordmark as “ONE THOUSAND DRONES, LLC” — all caps, full legal name
Maintain minimum clear space around the logo at all times
Use the templates below for all formal correspondence

Don't

Don't use the logo on busy or photographic backgrounds
Don't stretch, skew, or rotate the wordmark
Don't use Command Gold on white without the dark background present
Don't substitute Arial, Inter, or system fonts for any brand typeface
Don't use the bee mark without the wordmark in formal documents
Don't abbreviate the company name to “OTD” in external communications
Don't use Signal Blue as a primary color — it is always secondary to gold
Don't use Alert Red for anything other than critical system states

06 — Letterhead

Formal correspondence

ONE THOUSAND
DRONES, LLC

Broken Arrow, OK · onethousanddrones.com

[Date]

Dear [Recipient],

Body text in Lora 11–12pt. Formal correspondence appears on letterhead with a minimal header, just the mark and wordmark, so the reader's attention goes straight to the content.

Respectfully,

[Full Name] · [Title]
One Thousand Drones, LLC

One Thousand Drones, LLC · Broken Arrow, Oklahomaonethousanddrones.com

US Letter · 8.5 × 11 in

07 — Email signature

One block, every send

[Full Name]

[Title / Role]

One Thousand Drones, LLC

Broken Arrow, OK

E: [name]@onethousanddrones.com · P: [phone]

Biometrically Scaled Neuro-Robotic Shared Control

Element	Spec
Logo	1kd-icon.svg, base64-encoded inline, 65 × 62 px
Divider	2px solid #D3D3D3, left border
Name	Arial 11pt bold, #000000
Title / Company	Arial 10pt, #333333
Tagline	Arial 10pt italic, #666666

08 — Business card

3.5 × 2 inches

ONE THOUSAND DRONES, LLC

[FULL NAME]

[Title / Role]

[name]@onethousanddrones.com · [phone] · Broken Arrow, OK

Front

Biometrically Scaled Neuro-Robotic
Shared Control

onethousanddrones.com

Back

Spec	Value
Size	3.5 × 2 in (standard US)
Stock	Warm drafting paper, engineering grid printed top-right
Lockup	Bee + Bebas wordmark, top-left
Name	Bebas Neue, stroke-thickened, Navy Dark
Contact	Space Mono 8px, gold-dim labels
Back	Drafting paper, centered mark, tagline, URL

09 — Proposal / report cover

Federal-ready

ONE THOUSAND DRONES, LLC

[PROPOSAL TITLE]

[Program Name] · [Solicitation No.]
[Topic / Area of Interest]

Principal Investigator

[Name]

Date

[Date]

NAICS

541715

Period of Performance

[Start] – [End]

CAGE

1ZYS4

UEI

WDQXD9L9UFH3

Element	Spec
Page size	8.5 × 11 in (US Letter)
Title	Bebas Neue, stroke-thickened, Navy Dark
Program / Topic	Space Mono 11px uppercase, Gold Dim
Titleblock	Engineering drawing-sheet block, boxed fields
Fields	PI · Date · NAICS · Period of Performance · CAGE · UEI

10 — Slide deck title

16:9 widescreen

ONE THOUSAND DRONES, LLC

[PRESENTATION TITLE]

Capability brief · [Date]

[Subtitle or Event Name]

Element	Spec
Aspect ratio	16:9 (widescreen)
Background	Deep Space #08090D
Title	Bebas Neue, white
Signature	Honeycomb strip, honey cells dissolving into outline rings
Subtitle	Space Mono uppercase, Signal Blue

11 — Document header & footer

Multi-page strips

Reusable header and footer for multi-page proposals, white papers, and technical reports. Applied to every page after the cover.

[Document Title]

[Page content area]

Document

One Thousand Drones, LLC

Doc No.

[No.]

Rev

[A]

Page

[#] / [##]

12 — Envelope

#10 standard

ONE THOUSAND
DRONES, LLC

[Street Address] · BROKEN ARROW, OK [ZIP]

[Recipient Name]
[Organization]
[Street Address]
[City, State ZIP]

Spec	Value
Size	#10 standard, 9.5 × 4.125 in
Return masthead	Bebas Neue, stroke-thickened, top-left
Return address	Space Mono 9px, gold-dim
Recipient	Lora italic, centered

13 — Social media & favicon

The mark as avatar

The queen bee mark is the avatar across every platform. Provide both dark and light variants. Never use the full logotype as an avatar.

Dark variant — deep space

LinkedIn
96 × 96

Social
64 × 64

Favicon
32 × 32

Light variant — white

LinkedIn
96 × 96

Social
64 × 64

Favicon
32 × 32

Platform	Spec
LinkedIn / SAM.gov	400 × 400 px · circle · gold on deep space, or navy on white
Twitter / X	400 × 400 px · circle
Favicon	32 / 16 px · square · .ico or .svg
Apple Touch	180 × 180 px · rounded square, 20% padding
Open Graph	1200 × 630 px · logotype centered

14 — Internal memo

One page, concise

MEMOONE THOUSAND DRONES, LLC

TO [Recipient / Team]
FROM [Sender Name]
DATE [Date]
RE [Subject]

Body text in Lora. Internal memos use a light, print-friendly layout. The word MEMO does the identifying, so keep the note concise, one page maximum.

15 — Invoice

Billing

ONE THOUSAND
DRONES, LLCINVOICE [#]

BILL TO[Client / Agency Name]
[Address]
[City, State ZIP]

DETAILSDate: [Date]
Due: [Due Date]
Terms: Net 30

DESCRIPTION	QTY	RATE	AMOUNT
[Line item]	[qty]	[$x.xx]	[$x.xx]
[Line item]	[qty]	[$x.xx]	[$x.xx]

Total due[$X,XXX.XX]

16 — Light mode

Ivory paper, deepened gold

The same system on warm paper. One token block under :root[data-theme="light"] flips the whole surface at once; a header toggle sets an html data-theme cookie, resolves with no flash on load, and persists to the account when signed in. Same faces, same honeycomb, same console. A lighter field.

Ivory field

#FAF7F0

Deep Space inverts to warm paper. The base everything sits on.

Warm raised

#F3ECDD

bg-2. Slightly deeper warm for raised sections.

White chrome

#FFFFFF

Navy Dark inverts to a white panel + hairline. Chrome only.

Warm hairline

#D9D2C2

panel-border. The grouping hairline on paper.

Command Gold

#9C7016

Gold DEEPENS for AA on ivory. Small text near 4.5:1.

Gold emphasis

#7E5610

gold-light INVERTS: emphasis is deeper, not brighter.

Ink

#15191F

Title / text invert to dark ink. Never white on ivory.

Faint

#9AA0AD

gray-3. Faint inverts its rank to sit above muted.

Three things invertOn ivory, gold emphasis DEEPENS (gold-light goes darker, not brighter), bright ink becomes dark ink, and the faint rung inverts its rank so gray-3 sits lighter than muted. Heavy black drop-shadows read as dirt on paper, so elevation softens to a warm gray and the lit rim drops to nothing.

Hard rulesOne background per page, never two. Never white text on ivory, not in the UI and not in a diagram. Diagrams ship a true light variant, re-themed rather than dimmed, and the 3D viewer swaps to a light scene. The engineering-paper grid fades in at the top and bottom of a scroll and clears through the reading band, site-wide.

Token	Light value
Deep Space (field)	#FAF7F0 warm ivory paper
Navy Dark (chrome)	#FFFFFF white panel + hairline
Panel border	#D9D2C2 warm hairline
Command Gold	#9C7016 deepened for AA on ivory
Gold Light (emphasis)	#7E5610 inverts deeper, not brighter
Title / Text	#15191F / #20252D dark ink
Elevation	warm-gray drop shadow, lit rim → none

17 — Reference document

The Field Guide standard

The pattern every OTD PDF follows. A print asset rendered server-side from the same live content as the web page, so the paper never drifts from the site. Warm ivory, the four faces, gold hairlines. The canonical OTD light reference.

Paper

#FAF7F0

Warm ivory page field.

Ink

#14181F

Body copy and headings.

Gold

#B5882E

Rules, numerals, accents.

Gold deep

#8A6212

Hero numeral and emphasis.

Muted

#6B7280

Secondary copy and labels.

Hairline

#D8D2C4

Dividers and table rows.

Page systemCover. A big Saira volume numeral beside a Bebas title, with the 1KD mark as a faint gold watermark, low corner. Contents. Bebas entries on a dotted leader, gold Saira page numbers. Section opener. A big gold numeral and title so every chapter starts on a fresh page, which kills orphan blanks. Body. A mono kicker, a Bebas h2, Crimson Text serif copy. Running header and footer. Section · document up top, url · page number below, on gold hairlines.

Frameless diagramsFigures carry no boxed frame. A mono eyebrow, a Bebas caption title, the figure, then a mono caption line. The whole thing sits on the paper, grouped by air and a hairline, not a card. This is the candidate site-wide diagram rule.

Element	Spec
Page size	A4 / US Letter, warm ivory #FAF7F0
Cover	Saira numeral + Bebas title + faint 1KD watermark
Contents	Bebas entries, dotted leader, Saira gold page numbers
Body face	Crimson Text, the print serif (Lora’s reading role, tuned for PDF embedding)
Header / footer	section · doc / url · page, on gold hairlines
Page numbers	Saira Condensed 800, gold, tabular
Diagrams	Frameless, light variant, never dimmed dark art
Source	Rendered from live content blocks, no drift

18 — Social & media assets

The media kit

Profile banners for every platform, rendered from the live brand components so the download never drifts from the site. The queen-bee mark sits flush to the right as a quiet watermark, an EEG trace reads in from the left, and the wordmark holds the centre. Deep space for social surfaces, warm ivory for light backgrounds like a GitHub README.

ONE THOUSAND DRONESONE MIND.
MANY MACHINES.

YouTube thumbnail template

A parametrized series template: the giant Saira episode number sits as a bold backdrop, an EEG trace runs the base, and the mark plus a lesson tag frame a two-line title. Swap the tag, number, and title per video and the channel still reads as one set.

ONE THOUSAND DRONES

LESSON 01

Neural interfacesMotor imagery, decoded

Downloads

Asset	Dimensions	File
X / Twitter header	1500 × 500	PNG ↓
YouTube channel art	2560 × 1440	PNG ↓
LinkedIn company banner	1128 × 191	PNG ↓
GitHub repo social card	1280 × 640	PNG ↓
GitHub README strip · dark	1280 × 400	PNG ↓
GitHub README strip · ivory	1280 × 400	PNG ↓
Personal README banner	1200 × 360	PNG ↓
YouTube thumbnail · sample 01	1280 × 720	PNG ↓
YouTube thumbnail · sample 02	1280 × 720	PNG ↓
YouTube thumbnail · sample 05	1280 × 720	PNG ↓
LinkedIn Life-tab hero	1128 × 376	PNG ↓
YouTube watermark (transparent)	150 × 150	PNG ↓
YouTube watermark (transparent)	800 × 800	PNG ↓
YouTube watermark (transparent)	300 × 300	PNG ↓
Avatar · large	800 × 800	PNG ↓
Avatar · standard	500 × 500	PNG ↓
Avatar · social	400 × 400	PNG ↓
Avatar · small	300 × 300	PNG ↓

19 — Quick reference

The whole system on one card

Asset	Value	Notes
Primary background	#08090D	Deep Space — page base
Primary accent	#C8963E	Command Gold — logo, headlines, CTAs
Secondary accent	#4A8FFF	Signal Blue — data, nodes, links
Display font	Bebas Neue	All caps, letter-spacing 2–4px
Numeral font	Saira Condensed	Heavy condensed digits, weight 800
Label font	Space Mono	Uppercase, letter-spacing 2–4px
Body font	Lora	Serif, regular + italic
Logo icon	1kd-icon.svg	Queen bee mark — SVG, scalable
Logo logotype	1kd-logotype.svg	Bee + wordmark — SVG, scalable
Concept	Queen → drones	Military UAS + entomology double meaning
Light field	#FAF7F0	Ivory paper, the light-mode base
Light gold	#9C7016	Command Gold deepened for AA on ivory
PDF body face	Crimson Text	Reference-document serif, warm ivory paper
Diagram rule	Frameless	No frame; eyebrow, title, figure, caption